Edel Projects

Driven by research and focused on strategy, we create
end-to-end best-in-class digital solutions to help
businesses succeed in today’s digital world.

Driven by research and focused on strategy, we create end-to-end best-in-class digital solutions to help businesses succeed in today’s digital world.

See our process & capabilities below

Branding

“What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it’s a person’s gut feeling about a product, service or company. It’s in their heads and in their hearts. A brand is your reputation.” Marty Neumeier

In view of this, we’ll dive deep in the following:
1. Business plan vs. brand system
2. Constructing a philosophy
3. Crafting a personality
4. Discovering how you differentiate
5. Identifying your ideal audience
6. Creating a positioning statement

Brand Identity

So if “BRAND” is what they think about you, when you’re not in the room, then how can you influence that perception? This is where “brand identity” comes into play. Identity design is a search for essence. We find that essence through listening, observing, learning, meeting, understanding, rephrasing & even challenging.

Only then we start sketching and drawing, which takes place on a continuum, between distinction and simplicity. How special can we make it, while still keeping it simple, without becoming generic. The beauty is in the balance.

Marketing & Sales

Marketing

Your marketing strategy is crucial and must align with your brand holistically. Only with a clearly defined set of goals and target audience can a marketing strategy be effective. Our approach:

  1. Analyse your market and find your target group
  2. Understand your target group and create a customer avatar
  3. Select the right strategy (SEO, PPC, SMM, Content Marketing, Offline Marketing etc.) and setup the campaign, monitor and improve to reach best results

Sales

We redesign your sales process to convert more leads to customers. Our AIC-Method (Attract, Inform, Connect) ensures that you reach this goal and your company can consistently grow and create a personalized qualification script + sales script and simulate real customer pitches in order to improve your closing rate.

Intellectual Property

Integrated and corelated Intellectual Property support:
1. Due-diligence and risk analysis
2. Branding, marketing and advertising IP pre-analysis
3. Clearance searches
4. Registration & Prosecution
5. Portfolio management and strategy
6. Monitoring services

UX/UI Design

Following the brand vision & identity guidelines, we discover and define the ideal user experience for your customers and we decide how the interface works. After that, we create the graphical layout. It consists of the buttons users click on, the text they read, the images, sliders, text entry fields, and all the rest of the items the user interacts with. This includes screen layout, transitions, interface animations and every single micro-interaction. Both UX and UI designs need to be flawlessly executed and perfectly aligned with pre-existing user expectations to create an excellent product. And when those stars align, the results can be astounding.

WEB/APP Development

Based on the UX/UI resulted, we proceed on bringing your digital identity to life. The end product can be a landingpage focused on conversions, a portfolio showcasing your amazing work, blogs to highlight stories, shops or a very complex application that provides a service to your customers. Maybe even a hybrid between all of them.

Searching for something else?

We pride ourselves with the network that we managed to build. From freelancers to business owners, we managed to expand to almost any industry. Maybe you’re looking for some extra insights in your particular domain before starting investing money in your idea? Give us a call and tell us about what you need and we’ll be glad to help you out. Whatever the case is, reach out to us. We’re all in this, together. Only by helping out each other we can evolve in this fast paced ever changing environment.

Starting your project - Our process

Always Refining

Step 1 - Initial Call

Before we come up with any proposals or solutions, we must follow the natural order of things. First of all, we need to know you, the basics of your business and the problems that you are facing. We believe that every business is unique, therefore so are the solutions. That being said, we must come up with a tailor-made approach, which will be the result of a paid consultancy session. The price will be determined at the end of our discussion.

Step 2 - Discover & Define

After we get an idea about the current state of your business and the desired results, we prepare a custom, live, onsite/offsite consultancy session to discover & define, resulting in deep insights about your business, products and customer base, as well as project specific goals and benchmarks. We believe that clients pay for clarity and strategic thinking. The purpose of it all is figuring out what problem is worth solving and then aligning all the key decision makers.

Step 3 - Proposal

After reaching absolute clarity, we come up with an attack plan to obtain the best ROI results. After agreeing to the terms, the consultancy fee will be deducted from the total cost of the proposal.

Connect With Us

You can either contact us directly at +40 757 115 467 or use the form below and we will get back to you to schedule a call.

Driven by research and focused on strategy, we create
end-to-end best-in-class digital solutions to help
businesses succeed in today’s digital world.

Driven by research and focused on strategy, we create end-to-end best-in-class digital solutions to help businesses succeed in today’s digital world.

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  • Brand Identity
  • Intellectual property
  • Marketing & Sales
  • UX/UI Design
  • WEB/APP Development
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